NHS Cumbria CCG has responsibility for the significant resources that are spent on the provision of healthcare in Cumbria. We believe that with clinicians leading the planning and delivery of healthcare we are more likely to make a real difference to people’s lives, and we have a set of core values to guide us:

“Doing the right thing for our patients.”

We will strive to commission services that are safe and are based on the best research evidence available. As clinicians we believe our patients trust and support us in our role as providers. We want people to feel the same about us as commissioners.

Putting ourselves in your shoes – is this the care we would want for ourselves or our families?”

We will expect those providing healthcare to deliver services of the standard we ourselves would be happy to receive. Clinicians have local knowledge of health needs and we receive daily feedback on our patients’ experiences. If a service is not of the standard we would expect, we want to make and see improvements.

“Access to the right healthcare, in the right place, right when you need it.”

When we need urgent help it is vital we can access this quickly and any initial treatment is safe and of a high quality. At other times we may have to travel to see the right specialist. We want services to be as close to patients’ homes as possible, but recognise that there needs to be a balance and that there is a particular challenge in rural areas like Cumbria.

“The Cumbrian health pound is finite and can only be spent once.”

We must be responsible stewards for the resources entrusted to us on behalf of our community. This will involve us, at times, in taking difficult decisions. We will engage our local population in discussions about those decisions and we will be honest and open about the difficult choices that have to be made.

Geoff is living “Happily and healthily” in South Cumbria

Geoff Jolliffe, 58, Cumbria Clinical Commissioning Group’s lead GP for Furness, lives in Barrow-in-Furness

In 1982, GP Geoff moved from his hometown in Birkenhead to work for a ‘year or two’ in Barrow – and 34 years later, he is still living happily in South Cumbria.


Geoff began his career as a doctor in Merseyside and moved to Barrow to complete extra medical training. After settling in the community, Geoff was keen to stay, and has risen to the position of Cumbria Clinical Commissioning Group’s lead GP for Furness.

“After six months I started to get to know people and I didn’t want to leave!” he said.

“I was the first casualty officer at Furness General Hospital and then I became a GP in 1985. Over the years, I got into commissioning, which is about planning and paying for services in the health system and problem solving.

“The quality of general practice here is very high and well supported by the health authorities. There are massive opportunities for portfolio working, whether it be in education, research, industrial medicine or palliative care, and South Cumbria in particular is a very successful area for leadership development of GPs.

“Patients in South Cumbria are great to work with and very appreciative of GPs. Once GPs come here, they wonder why they’d want to work elsewhere.”


Geoff lives in Barrow with wife Selina and young son George, having previously lived in nearby Dalton-in-Furness.

“It’s a nice community in Barrow,” he said. “It’s very, very safe and a good place to bring up children.

“I like to be close to work and walk or cycle in, but it’s not impossible to work in Barrow and live on the south end of Windermere or Coniston. I know doctors and other professionals who travel in.

“One of the reasons I came to Barrow is because it’s close to the Lake District. We’ve also got interesting attractions locally such as Piel Island and Furness Abbey.

“If you want a really sound place to live, you won’t regret coming to Cumbria.”


Geoff has always made the most of his spare time with his family in South Cumbria.

“My wife and I sometimes cycle down to Roa Island and back and around the villages,” he said. “Cycling promotes health and wellbeing and I’d love to see the population of Barrow cycling more.

“When I retire, I’ll probably pick up my photography a bit more. I’ve made a darkroom in my house and I think it’d be really fabulous to show my kids how photos develop.

“I feel completely at home and at ease here in South Cumbria. I’m living happily and healthily in a great community.”


We are an active and enthusiastic group of GP’s. We believe that General Practice is key to successful high quality patient care and this can only be achieved by GP’s working innovatively in a rewarding way.

Currently we are 23 practices in South Cumbria working with the CCG and taking a lead role in general practice development in Morecambe Bay.

Why be a GP here?

GP practices in Cumbria consistently have some of the country’s highest levels of patient satisfaction.

The landscape of health care in Cumbria is changing, bringing new opportunities for GPs to work in different ways and support community services. NHS Cumbria CCG has opportunities for GPs to develop their career by specialising, taking part in clinical research and becoming involved in the county-wide improvement agenda.

There has been significant investment in the workforce over the last two years, through developments to services and increases in front line staff resulting in a number of new vacancies.

As well as a diverse range of practices, roles for GP’s can be created to meet your needs, combining general practice, out of hours, community and hospital roles, emphasising our local integrated approach to delivering health care to our population.

NHS Cumbria CCG has excellent links with Health Education England and local education providers, offering a range of education training and development packages for GPs. We also provide supportive networks for recently qualified doctors and nurses and the infrastructure to support high-quality clinical research.

Trainee GPs are being offered a £20,000 bursary by the NHS to encourage them to begin their career in Cumbria.

The bursary is being offered in Cumbria as a way of encouraging trainee GPs to work in locations they may not have considered. These areas are not routinely used for medical placements yet have a number of opportunities for career progression through specialising, taking part in clinical research and becoming involved in the Cumbria-wide improvement agenda.